What We Do

At MPA, we draw on the philosophy, logic, concepts, and tools of social marketing to create bold, imaginative communication campaigns that captivate and inspire people. Our mission is to connect with people and communicate for change, achieving our vision of scaling up social good with every campaign we deliver. We craft campaigns with purpose, eliciting the emotion and energy needed to empower individuals to make positive choices. But for us, it is about more than engagement. We illuminate ideas and interact with individuals based on what they most want to see, hear, and do. Because when people get the right, resonant messages at the right time, magic happens—lives change.

Our services

Analysis

We discover what people truly think and determine how to get an idea the attention it deserves.

Formative research
Audience deep-dives
Message modeling and testing

Activation

We manage every aspect of campaign delivery—engaging, educating, and empowering people.

Stakeholder and partner engagement
Change management
Policy development
Public affairs
Paid, earned, and owned media

Application

We turn insights into imaginative strategies that bring people together through personalized experiences.

Marketing communication campaign strategy
Content planning and production
Brand strategy and asset development
Digital communications
Graphic design
Video production
Media planning

Adoption

We determine whether campaigns motivate people to take action and, most importantly, lead to real results.

Analytics and reporting
Outcome measurement
Communications and behavioral change assessments